Brand/Category Creative Direction, in partnership with the creative team at KNOCK INC and owned brand teams, for Intimates store innovation. For Target’s new line of intimates, Auden, we revamped the retail experience with a strong focus on body positivity. From a previously cluttered collection of intimates brands, we took the guest journey into new territories, replacing tall racks with new fixtures, display materials and a captivating gateway moment. We cast models that included a wide range of ages, ethnicities, body types, and abilities for store photography, that was then leveraged throughout all channels.