Brand/Storewide Creative Direction, partnered with the creative team at COLLINS, for Target’s Priced Right Daily store signage system. To reinforce Target’s value promise, we were tasked to revamp the store’s hard-working, vast and varied signing package. We found equity in the Priced Right Daily anthem and made a strategic decision to infuse Target’s bullseye as a brand endorsement throughout the system, including sale and clearance messaging. This toolkit is leveraged across all channels, including print and digital.