“Our stores are at the center of our strategy, and they are at the center of our success right now.” - Brian Cornell, CEO, Target Corp.

Category/Brand Creative Direction, with agency Colle McVoy’s creative dream team, for Target’s category store experience innovation with a storewide focus on making it easier to shop while leaning into what our guests love about Target. In the Play category, our strategy was to encourage imagination via brand-led, bright, playful, immersive, larger-than-life moments for kids, parents, friends and families, to laugh, learn and play together.