Revelry Brand & Vision
Work-in-progress:
Creative Direction with Wherever LLC, for real estate developer, Saturday Properties. We had the opportunity to name, brand and provide brand vision for a property in Madison, Wisconsin. This apartment development location had previously been home to Shriners’ Zor temple. Playing off of the strange and wonderful history of the Shriners, distinguished by an enjoyment of life in the interest of philanthropy, we proposed the name Revelry, and suggested a brand vision to fit the Revelry vibe and match the location’s post-grad young adult demographic. We’re developing Revelry’s site and providing our real estate development partners brand guidelines and marketing data to guide process.