Creative Direction with Wherever LLC, for real estate developer, Saturday Properties. We had the opportunity to name, provide branding and creative suite for a historical property in St Paul, Minnesota. Originally The Jewish Home for the Aged, given new life as a gorgeous multi-dwelling and AirB&B residence. We were inspired by an inscription on the building that read, in Hebrew, Psalms Chapter 71, Verse 9: “Don’t throw me away when I am old; do not abandon me when my strength fails.”
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Holden
1. to have or keep in the hand; grasp: to hold someone’s hand.
2. to set aside; reserve or retain: to hold a reservation.
3. to bear, sustain, or support.