Photo Art Direction and Design, with Target’s in-house creative team, for Orla Kiely x Target Editorial Look Book, awarded Communication Arts’ best design in-category.

Making world renown designer Orla Kiely's beautiful Target-exclusive product look amazing wasn't a difficult task. The challenge was finding a unique way to convey her brand simply and with impact. We partnered with photographer Roland Bello to articulate Kiely's extraordinary quirky sophistication. We paired the tactile photography with a repeat pattern of product silhouettes, giving a nod to the patterning within the product line.