Eddie Borgo for Target

Creative Direction, with Target’s in-house creative team, for Eddie Borgo for Target collab campaign photography. Target partnered with Eddie Borgo, featuring the designer’s signature aesthetic — geometric shapes and symbols inspired by sculptural art and architecture — and on-trend textures, colors and finishes. We were inspired by modernizing the 1960s and 1970s craft culture and empowering people to mix and match with his eclectic collection. We cast Poppy Delevingne as the star of the campaign collab, and continued the fun with a collection launch celebration event at Milk Studios in NYC.

Previous
Previous

Target Innovation - Electronics

Next
Next

Target Store Reopenings